StreamingMemeStreamingMemeBuyers Guide
AboutLeaderboardsEventsSubmit News
Subscribe

Daily Brief

The streaming industry in your inbox every morning.

Daily Brief

The streaming industry in your inbox every morning.

StreamingMemeStreamingMeme

The independent buyers guide and news aggregator for the streaming technology industry.

Explore

Buyers GuideLeaderboardsEventsSubmit News

Stay updated

Weekly digest of new companies and streaming news.

Categories

Encoding & SoftwareVideo Delivery & CDNStreaming PlatformsAI for VideoProduction HardwareBusiness NewsMonetization & Ad TechRegulatory & Policy

© 2026 StreamingMeme. All rights reserved.

AboutPrivacy PolicyTermsContact
EncodingCDNPlatformsAI & VideoHardwareBusinessAd TechPolicy
← Regulatory & Policy
PolicyTechnical DevelopmentJune 11, 2026

MPEG finalizes immersive audio standards and advances machine-centric video coding

MPEG finalizes immersive audio standards and advances machine-centric video coding
Mpeg

MPEG held its 150th meeting, advancing several audio and video coding standards to Final Draft International Standard (FDIS), including MPEG-H 3D audio and MPEG-I Immersive audio reference software. They also issued a Call for Proposals for Audio Coding for Machines (ACoM) and promoted Video Coding for Machines to Committee Draft, among other initiatives. These developments focus on enhancing usability, interoperability, and laying groundwork for immersive and machine-driven audio and video applications.

Key Takeaways

  • MPEG-I Immersive audio now supports real-time 6DoF rendering, allowing users to move through virtual acoustic environments (x/y/z) rather than just rotating their heads.
  • The new 'Video Coding for Machines' (VCM) standard optimizes bitstreams for machine task networks by prioritizing features over subjective human visual quality.
  • A Joint Call for Evidence was issued to identify video compression technologies with performance or functionality exceeding current Versatile Video Coding (VVC) benchmarks.
  • New SEI messages for AVC (H.264) are under development to support neural network post-filtering and generative face synthesis from video streams.

Why It Matters

The shift toward 'Coding for Machines' marks a fundamental pivot in standard development, prioritizing automated analysis for surveillance and industrial IoT over human consumption. For the streaming ecosystem, the finalization of MPEG-I immersive audio provides the standardized framework necessary for interoperable metaverse and 6DoF VR applications across different hardware. Meanwhile, the extension of AVC with AI-centric metadata suggests that even legacy codecs are being retrofitted to bridge the gap between traditional video delivery and generative AI workflows. Watch for the results of the Call for Evidence in October 2025 to signal the technical trajectory of a post-VVC compression era.

Additional Context

The progression of ‘Video Coding for Machines’ (VCM) aligns with a broader industry push to manage the massive data loads generated by the Internet of Things (IoT). Per Omdia, July 2024 projections suggested that over 60% of global data traffic will eventually be consumed by machines rather than humans. Current standards like VVC (H.266) were primarily designed for human vision, but researchers at JVET have noted that features essential for computer vision tasks—such as object detection and edge tracing—can often be preserved at much lower bitrates if the codec ignores the aesthetic textures required by human viewers. This transition is critical for smart city infrastructure where thousands of camera feeds must be analyzed in real time with limited backhaul bandwidth. In the audio domain, the push for MPEG-I Immersive Audio comes as competitors refine proprietary spatial formats. Per TechCrunch, May 2024, Apple and Dolby have continued to tighten their grip on the spatial audio market through Logic Pro updates and Atmos integration. MPEG’s standardized 6DoF approach is a direct attempt to provide an open-standard alternative that prevents ecosystem lock-in for VR/AR developers. On the video front, the Call for Evidence regarding technology 'beyond VVC' follows historic patterns of 10-year development cycles. With VVC adoption still in its early stages—accelerated by hardware support from companies like MediaTek and Qualcomm in 2023—industry analysts at Rethink Technology Research, January 2024, noted that the next generation (potentially 'EVC' or 'H.267') will likely focus on integrating AI-based super-resolution directly into the decoding pipeline.


Read full article at mpeg.org

Get this in your inbox → Subscribe

Enjoy our coverage?

Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.

Add as preferred source

Related Articles

IETF: IETF advances SIMAP standard for multi-layer network simulation and digital twins
Cyprus Mail: EU finalizes AI Act marking rules for synthetic video and media
Euronews: EU Expert Panel Backs Age Restrictions and Addictive Feature Bans

Newest

1 day ago
Barchart: Cerebras and AMD partner on low-latency AI inference architecture
1 day ago
Light Reading: Charter sidesteps Starlink partnership rumors as Q2 broadband losses widen
1 day ago
GuruFocus: Fastly joins Experian to secure autonomous commerce at the edge
1 day ago
The BIG Newsletter: Nexstar and TEGNA Accused of Violating Judicial Order in $6.2 Billion Merger
1 day ago
AI Rights Brief: Google and Disney integrate AI provenance directly into programmatic ad workflows
1 day ago
Front Office Sports: World Cup afternoon ratings spark shift toward earlier U.S. game windows
1 day ago
Futurism: Meta and TikTok face backlash over deceptive AI-generated health ads
1 day ago
Wccftech: Qualcomm Adreno 850 GPU to debut AI Frame Fusion technology
1 day ago
Beet.TV: Brands must re-describe catalogs for AI agents to maintain discoverability
1 day ago
daily.dev: AVIF achieves universal browser support as Edge and Safari close gaps
1 day ago
Los Angeles Times: Disney, Netflix, and Amazon recruit AI talent to automate production workflows
1 day ago
Callaba: Callaba standardizes remote production workflows via SRT and NDI integration
1 day ago
Lib.rs: New zero-dependency Rust decoder vp9dec achieves bit-exact VP9 conformance
1 day ago
IT Brief UK: Fetch.ai and RedSquid TV launch first agentic AI television platform
1 day ago
Vocal: TeqBlaze challenges Epom with modular full-stack white-label ad tech suite
1 day ago
Euronews: EU Expert Panel Backs Age Restrictions and Addictive Feature Bans
1 day ago
Cord Cutters News: FCC chair signals scrutiny for potential streaming-exclusive 2030 World Cup rights
1 day ago
Audio Chocolate: Merging Technologies debuts Anubis Premium SPS for mission-critical broadcast audio
1 day ago
Cord Cutters News: Linear contraction accelerates as 14 cable networks vanish in five years
1 day ago
IPWatchdog: EC mandates Google share search data and Android features under DMA

Upcoming Events

Jul
29–30
Buffer-Free VideoSeattle
Aug
17–20
SET EXPOSao Paulo
Sep
11–14
IBCAmsterdam
Sep
13
SportsPro Streamtime Sports LiveAmsterdam
Sep
16–18
RTC.ONKrakow
View all events →

Top Sources

  1. 1.Sports Video Group104
  2. 2.SiliconANGLE91
  3. 3.YouTube63
  4. 4.Tech Times60
  5. 5.AdExchanger57
  6. 6.TechCrunch55
  7. 7.arXiv50
  8. 8.PPC Land48
Full leaderboards →

Newest

1 day ago
Barchart: Cerebras and AMD partner on low-latency AI inference architecture
1 day ago
Light Reading: Charter sidesteps Starlink partnership rumors as Q2 broadband losses widen
1 day ago
GuruFocus: Fastly joins Experian to secure autonomous commerce at the edge
1 day ago
The BIG Newsletter: Nexstar and TEGNA Accused of Violating Judicial Order in $6.2 Billion Merger
1 day ago
AI Rights Brief: Google and Disney integrate AI provenance directly into programmatic ad workflows
1 day ago
Front Office Sports: World Cup afternoon ratings spark shift toward earlier U.S. game windows
1 day ago
Futurism: Meta and TikTok face backlash over deceptive AI-generated health ads
1 day ago
Wccftech: Qualcomm Adreno 850 GPU to debut AI Frame Fusion technology
1 day ago
Beet.TV: Brands must re-describe catalogs for AI agents to maintain discoverability
1 day ago
daily.dev: AVIF achieves universal browser support as Edge and Safari close gaps
1 day ago
Los Angeles Times: Disney, Netflix, and Amazon recruit AI talent to automate production workflows
1 day ago
Callaba: Callaba standardizes remote production workflows via SRT and NDI integration
1 day ago
Lib.rs: New zero-dependency Rust decoder vp9dec achieves bit-exact VP9 conformance
1 day ago
IT Brief UK: Fetch.ai and RedSquid TV launch first agentic AI television platform
1 day ago
Vocal: TeqBlaze challenges Epom with modular full-stack white-label ad tech suite
1 day ago
Euronews: EU Expert Panel Backs Age Restrictions and Addictive Feature Bans
1 day ago
Cord Cutters News: FCC chair signals scrutiny for potential streaming-exclusive 2030 World Cup rights
1 day ago
Audio Chocolate: Merging Technologies debuts Anubis Premium SPS for mission-critical broadcast audio
1 day ago
Cord Cutters News: Linear contraction accelerates as 14 cable networks vanish in five years
1 day ago
IPWatchdog: EC mandates Google share search data and Android features under DMA

Upcoming Events

Jul
29–30
Buffer-Free VideoSeattle
Aug
17–20
SET EXPOSao Paulo
Sep
11–14
IBCAmsterdam
Sep
13
SportsPro Streamtime Sports LiveAmsterdam
Sep
16–18
RTC.ONKrakow
View all events →

Top Sources

  1. 1.Sports Video Group104
  2. 2.SiliconANGLE91
  3. 3.YouTube63
  4. 4.Tech Times60
  5. 5.AdExchanger57
  6. 6.TechCrunch55
  7. 7.arXiv50
  8. 8.PPC Land48
Full leaderboards →