Apple Music says over a third of uploads are AI-generated
Apple Music's VP of Apple Music and international content Oliver Schusser revealed that over one-third of monthly uploads to the platform are 100% AI-generated music, yet AI music accounts for less than 0.5% of total usage. Schusser also stated that Apple Music has developed its own technology for detecting AI-generated music during upload and called for industry consensus on defining AI music.
Key Takeaways
- Oliver Schusser said more than one-third of Apple Music’s monthly uploads are 100% AI music.
- Apple Music has developed its own technology to detect AI-generated music during upload.
- Schusser said AI music is below 0.5% of usage on Apple Music, and “much lower than that.”
- Schusser called for industry consensus on what counts as AI music, including artists and songwriters in the discussion.
Why It Matters
Apple Music is now putting hard numbers on a problem other platforms have discussed more openly: AI content is a growing share of uploads, but not of consumption. That suggests catalog moderation and detection are becoming operational priorities even where user demand remains tiny. The broader issue is definitional, not just technical: Schusser is asking the industry to agree on what qualifies as AI music, with artists and songwriters in the room. Watch for whether Apple or peers publish more upload and usage data, since that will show whether supply keeps outpacing listening.
Read full article at musically.com