Moloco brings mobile-style measurement to connected TV ads

Moloco is trying to translate mobile performance marketing workflows into connected TV, where measurement has traditionally been harder to standardize. That matters because the product targets app marketers specifically, not broad brand advertisers, and positions CTV as a channel where optimization can be tied more closely to campaign outcomes. It also adds another AI layer to CTV ad tooling without changing the fact that this is a measurement and optimization play, not a content or distribution move. Watch for how Moloco describes performance metrics for app marketers in follow-up materials.