Mo-Sys corporate restructuring elevates Selin Kemal to Managing Director role
Mo-Sys has completed a corporate restructuring and relocated to a new facility in London, which is designed to support both broadcast production and corporate communications. As part of the reorganization, the company has promoted Selin Kemal to Managing Director to work alongside CEO Michael Geissler.
Key Takeaways
- Selin Kemal moves from commercial director to Managing Director to lead operations alongside CEO Michael Geissler
- New London headquarters features a double-height production space equipped for augmented reality and live streaming
- Restructuring allows founder Michael Geissler to shift focus toward technical innovation and new product concepts
- Facility includes specialized infrastructure for up to 120 delegates to host investor presentations and town halls
Why It Matters
The completion of this Mo-Sys corporate restructuring signals a strategic pivot to capture growing demand for high-production value corporate communications. By separating day-to-day management under Kemal from long-term R&D under Geissler, the company aims to scale its virtual production tools beyond elite cinema into the enterprise sector. This move reflects a broader industry trend where broadcast-grade hardware is being repackaged for private corporate studios and internal streaming platforms. As the technical barriers to entry for augmented reality drop, Mo-Sys is positioning its London hub as a blueprint for hybrid event spaces. Watch for the technical execution of the TEDx event in October 2026 as a benchmark for their new integrated service model.
Additional Context
Mo-Sys has been building momentum in the virtual production and broadcast technology space well before this restructuring. The company's StarTracker camera tracking system has become a reference tool for LED volume stages and augmented reality workflows across Europe and North America. In early 2026, Mo-Sys partnered with Disguise to integrate StarTracker tracking data directly into the Disguise media server ecosystem, enabling real-time camera pose data to drive virtual set rendering without additional middleware. That integration placed Mo-Sys alongside competitors like stYpe and Ncam in the race to become the default tracking layer for high-end virtual production pipelines.
The broader virtual production market is attracting significant investment and consolidation activity. In March 2026, Brompton Technology reported that its LED processing platform was deployed in over 400 virtual production stages worldwide, underscoring the rapid buildout of LED volume infrastructure that companies like Mo-Sys serve. Meanwhile, Epic Games announced in May 2026 that Unreal Engine 5.5 included native support for multiple camera tracking protocols, reducing the integration burden for tracking vendors and potentially compressing differentiation at the software layer. These developments raise the stakes for Mo-Sys to differentiate through hardware precision and service offerings rather than software lock-in alone.
On the technical side, Mo-Sys has continued to push accuracy benchmarks for its tracking systems. The company's StarTracker X, launched in late 2025, achieved sub-millimeter positional accuracy in independent testing conducted by the BBC's R&D division, a result that positioned it ahead of optical-only solutions in mixed-reality broadcast scenarios. That level of precision is critical for the corporate communications use case Mo-Sys is now targeting, where smaller studio footprints and tighter tolerances demand reliable tracking without the calibration overhead traditional film sets can absorb. The combination of proven accuracy and a purpose-built London facility gives Mo-Sys a concrete technical foundation for its pivot into enterprise video production.
Read full article at sportsvideo.org
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