Melius, an AI platform for generating video and creative assets, has raised $25 million in total funding across seed and Series A rounds. The company, founded by former Ramp engineers, recently pivoted from a performance marketing tool to focus on generative AI tools for marketers and agencies.
The successful pivot and rapid revenue growth of Melius highlight a shift in marketing technology from spend optimization to automated asset production. By focusing on an agentic AI workflows for creative work, the startup addresses the high costs and technical barriers associated with professional video generation. This funding confirms that investors see significant room for growth despite the presence of high-valuation competitors like Higgsfield. The entry of fintech-trained engineers into the creative space suggests a more data-driven, scalable approach to video production workflows. Watch for Melius to report updated annualized revenue figures as it attempts to capture market share from established generative AI platforms.
The company's focus on enterprise-grade creative tools aligns with broader Adobe Firefly AI integration efforts currently reshaping marketing departments, while the broader industry sees Chinese microdramas generative AI adoption driving down costs for high-volume content. As studios look to further optimize budgets, Netflix AI production tools are increasingly being deployed to manage costs across massive content libraries.
Melius has raised $25 million in total funding, including a $20 million Series A led by CRV. Founded by former Ramp engineers, the startup pivoted from performance marketing to generative AI video tools. This shift highlights a growing industry trend toward automated asset production to reduce professional video generation costs.
Melius has raised a total of $25 million, which includes a $20 million Series A round led by CRV and a $5 million seed round led by General Catalyst.
Melius was founded by Joowon Kim, Young Kim, and Arnav Ramu, who are former engineers from the fintech firm Ramp.
Melius focuses on generative AI tools that produce video and creative assets for agencies, operating an 'agents lab' to streamline creative work.
The platform generated over $1 million in annualized revenue within two months of its exit from stealth mode in July.
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