India media firms hold headcount steady with ROI hiring
Media and advertising firms in India are maintaining steady headcount despite global uncertainties, focusing on hiring for roles that demonstrate clear return on investment (ROI). They are prioritizing digital-focused hiring and incorporating gig talent to meet evolving industry needs.
Key Takeaways
- Headcount across India’s media and advertising firms is staying steady despite West Asia uncertainty.
- Hiring is shifting toward roles with clear ROI, not broad-based expansion.
- Digital-focused recruitment is getting priority as firms adjust to changing industry needs.
- Gig talent is being used more often to cover specialized or temporary work.
- Entry-level recruitment remains weak, limiting fresh hiring at the base of the org chart.
Why It Matters
For media and ad firms, the immediate effect is a tighter hiring stance: they are keeping overall headcount steady and only filling roles that can show clear ROI. The broader signal is a shift toward digital skills and gig talent, which suggests companies are reworking staffing models rather than expanding payrolls. For streaming and ad-supported video businesses, that points to a market where talent allocation is becoming more selective across the ecosystem. Watch whether entry-level recruitment stays weak while digital hiring remains the main area of activity.
Read full article at storyboard18.com
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