MarkApp and VIZIO Ads widen premium CTV access across smart TVs

This gives MarkApp broader access to premium CTV inventory inside VIZIO smart TV environments, which directly extends where its advertising capabilities can run. For the streaming ad ecosystem, the deal reinforces how smart TV operating environments remain important distribution points for CTV monetization partnerships. The source does not provide pricing, rollout timing, or campaign data, so the key signal to watch next is whether MarkApp or VIZIO Ads shares any inventory, audience, or advertiser-scale figures tied to the collaboration.