MANSCAPED drove a 52X traffic spike with Tatari TV buys
MANSCAPED partnered with Tatari to unify its linear and streaming TV advertising strategy, moving beyond digital channels to scale its reach and improve measurable performance. This collaboration allowed MANSCAPED to track website traffic, branded search, and conversions, successfully demonstrating TV's impact in both direct response and brand awareness, including a significant spike in traffic during a Super Bowl pregame placement.
Key Takeaways
- MANSCAPED combined linear and streaming TV into one Tatari platform to evaluate all inventory in one place.
- The brand measured TV against website traffic, branded search, assisted conversions, and cost efficiency, not just attribution.
- A Super Bowl pregame placement drove a 52X spike in website traffic within minutes of airing.
- Lucas Coyle said TV is now "more of a growth channel" than a branding experiment.
- MANSCAPED moved to a more consistent TV presence using data to guide investment decisions.
Why It Matters
MANSCAPED’s TV spend is now being managed as a measurable growth channel, not an isolated brand test. That matters because the company is tying linear and streaming buys to the same performance signals it uses in digital, including traffic, branded search, and conversions. The broader streaming-ad-tech angle is the push for unified measurement across TV inventory, which Tatari is positioning as a single platform for both linear and streaming. The next signal to watch is whether MANSCAPED continues to report measurable lifts around tentpole placements like its Super Bowl pregame spot and maintains a more consistent TV presence.
Read full article at tatari.tv