MainStreaming and Deutsche Telekom have expanded their partnership to offer an on-demand infrastructure model that allows broadcasters to reserve dedicated network capacity and streaming technology by the hour. This service is designed to help broadcasters manage traffic spikes during major live events without the need for permanent infrastructure investment.
This shift toward hourly infrastructure reservations addresses a long-standing inefficiency where broadcasters paid for permanent capacity to handle rare traffic spikes. By embedding streaming technology directly within the ISP network, the partnership improves the quality of experience while lowering the cost of entry for high-concurrency events. This model challenges the dominance of traditional CDNs by offering deeper integration with the underlying network provider. As streaming quality becomes a primary defense against piracy, expect other European ISPs to follow this blueprint of offering 'infrastructure-as-a-service' for tier-one sporting events. Watch for whether this model expands to include automated scaling based on real-time audience telemetry.
MainStreaming and Deutsche Telekom presented their joint Live Stream On Demand Delivery Platform at IBC2026 in Amsterdam, where the two companies demonstrated a fully managed Private Edge Network deployed directly within Deutsche Telekom's infrastructure that gives broadcasters and OTT platforms access to dedicated, on-demand delivery capacity for premium live events. The platform combines edge-native architecture, software-defined orchestration, and multi-protocol delivery, and is already trusted by a leading global OTT service for premium live event delivery. Dan Racioppa, SVP Revenue at MainStreaming, and Saher Salam of Deutsche Telekom discussed the partnership's rationale at the show, emphasizing that the future of streaming depends on delivery that is embedded, resilient, and built through partnership.
Deutsche Telekom announced the expanded MainStreaming cooperation on the same day it confirmed a separate strategic partnership with Cloudflare covering IT security products and direct network interconnection. The MainStreaming arrangement specifies that MainStreaming supplies servers, software, and streaming technology while Telekom contributes network connectivity and reservable streaming infrastructure in Germany. Deutsche Telekom shares traded at EUR 26.28 on the announcement day, a 0.5% decline, and the company's third-quarter 2026 results are scheduled for 5 November.
MainStreaming has positioned its private edge network model as a response to European broadcasters' growing concerns about digital sovereignty and the transition from digital terrestrial television to all-IP delivery. In a conversation at IBC2026, Paul Martin, SVP Business Operations at MainStreaming, argued that all-IP delivery infrastructure must handle both everyday demand and audience peaks from major live events while scaling sustainably, and that collaboration across broadcasters, technology providers, and network operators is essential for the switchover to succeed. The company's fully managed private edge service is designed to give broadcasters control, quality, and visibility over delivery infrastructure in line with sovereignty requirements without taking on operational complexity.
MainStreaming and Deutsche Telekom have partnered to offer broadcasters reservation-based, on-demand infrastructure for high-traffic live events. By embedding streaming technology directly into the ISP network, this model allows media companies to book dedicated capacity by the hour, improving streaming quality and resilience while reducing costs associated with permanent infrastructure for rare traffic spikes.
The partnership provides a reservation-based infrastructure model that allows broadcasters to book dedicated network capacity and streaming software by the hour for high-traffic live events.
It allows broadcasters to handle audience peaks during major events without paying for permanent capacity, while improving quality of experience through deeper integration within the ISP network.
MainStreaming supplies the servers, software, and streaming technology, including a fully managed private edge network deployed directly within Deutsche Telekom's infrastructure.
Yes, ITV has integrated MainStreaming into its multi-CDN strategy for ITVX to improve resilience for its live and on-demand content.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source