Magnite tests AI buyer agent with Disney, MiQ, and others
Magnite has launched a new AI buyer agent and AI-powered mediation tools for its SpringServe platform. Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first companies announced to be testing the new tools.
Key Takeaways
- Magnite launched a buyer agent alongside SpringServe AI mediation tools.
- Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first testers.
- The tools are tied to SpringServe, Magnite’s ad tech platform.
- The announcement was published on April 28, 2026.
Why It Matters
Magnite is putting AI directly into both buyer-side workflow and SpringServe mediation, which brings new automation into the ad tech stack now. The early testers named in the launch — Disney Advertising, Kepler, MiQ, and Spectrum Reach — show the company is starting with established media and agency buyers. For streaming publishers and ad buyers, the key signal is whether Magnite provides any detail on how these tools affect SpringServe decisions, buyer efficiency, or test scope as more users are added.
Read full article at ppc.land
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