Madhive has integrated AdImpact's competitive advertising intelligence into its Maverick AI platform to provide broadcasters and agencies with granular data on local TV and streaming ad spending. The partnership allows users to track market share and identify advertising opportunities across broadcast, cable, and CTV platforms.
This integration provides local broadcasters with the transparency needed to reclaim budgets lost to digital competitors by identifying exactly where rival stations and apps are winning business. As local ad spend shifts toward CTV, the ability to map 40 million smart TV screens against specific ZIP codes turns fragmented viewing data into a direct sales tool for station groups like Hearst and Scripps. This move signals a consolidation of the local ad tech stack, where reach is no longer enough without competitive intelligence. Watch for whether this data leads to a measurable shift in political ad allocations across the 210 tracked U.S. markets during the upcoming midterm cycle.
The Madhive AdImpact integration represents a significant expansion of competitive data availability for local media buyers.
Madhive has integrated AdImpact data into its Maverick AI platform, enabling broadcasters and agencies to track advertising market share across 210 U.S. markets and 41,000 ZIP codes. This integration provides essential competitive intelligence, allowing media groups to identify spending patterns across broadcast, cable, and connected TV to reclaim local advertising budgets.
The integration provides granular competitive intelligence for the Maverick AI platform, covering 210 U.S. television markets and 41,000 ZIP codes to track advertising market share.
The platform supports local ad sales for major media groups, including Fox, E.W. Scripps, and Hearst.
According to BIA Advisory Services, total U.S. local advertising spending is forecast to reach $186.1 billion this year.
AdImpact monitors 60 billion connected TV impressions weekly and tracks over 100,000 brands and advertisers.
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