LucidLink hosts Strada founders on AI-driven workflow automation platform

Strada's appearance at a LucidLink-hosted event signals growing alignment between workflow infrastructure providers and AI automation layers in media production. For streaming and post-production teams, the pitch targets a persistent pain point: manual, repetitive tasks that slow delivery timelines. The platform competes with tools like Adobe Frame.io and cloud collaboration services but differentiates through peer-to-peer file access rather than cloud storage, per external reporting. Watch whether Strada's user base grows following this exposure, particularly among LucidLink's existing customer base.

Strada was founded in 2023 by Michael Cioni, formerly of Frame.io (acquired by Adobe), and Peter Cioni, formerly of Netflix. The platform initially launched in beta in February 2024 as a cloud-based AI workflow tool built around what the founders call the "4 T's": transfer, transcribe, transcode, and tag/analyze, per TVBEurope (January 2024). The beta integrated with Dropbox, Google Drive, Frame.io, and Lightroom, offering automatic transcription in over 100 languages and AI-based tagging for objects, people, locations, and emotions, per CineD (January 2024).

By NAB 2025 in April, Strada had shifted its approach from cloud-based to peer-to-peer file access. Michael Cioni demonstrated the platform at the League of Filmmakers booth, showing how users could "be their own cloud" by accessing media stored on local drives without uploading to cloud infrastructure, per League of Filmmakers (July 2025). Cioni described recurring cloud storage fees as a "cloud tax" and positioned peer-to-peer connectivity as a way to bypass both upload delays and subscription costs.

In December 2025, Strada received a strategic investment from Other World Computing (OWC), a hardware provider for media professionals, per BusinessWire (December 2025). At that point, the platform had been downloaded by more than 7,000 users since its April 2025 launch. Strada and OWC announced co-marketing plans and a shared booth at NAB 2026, where they launched Strada Connect—a peer-to-peer remote editing capability allowing editors to work with files on remote drives without uploading or downloading, per Strada's own announcement (April 2026). The evolution from cloud-based AI workflow to peer-to-peer collaboration platform marks a notable pivot driven by customer feedback, as Michael Cioni acknowledged that the true bottleneck was media access rather than media search.