Live streaming interactivity fuels growth in gaming and casino sectors

The push for interactivity comes as the broader streaming market faces maturing growth and price sensitivity. Per Deloitte’s 2025 Digital Media Trends report, 41% of consumers believe SVOD content is no longer worth the price, up five percentage points from the previous year. To combat this, platforms are pivoting toward live content that mirrors social media’s high engagement. Gen Z and Millennial viewers prioritize real-time social video and gaming, with 43% of these cohorts expressing a willingness to pay more for subscriptions that include live elements like sports or interactive events.

Technologically, the industry is entering a phase of "content orchestration" where AI manages the cognitive load of live production. According to reporting from Streamscharts in February 2026, solo creators now use AI-driven "invisible crews" to automate audio leveling and camera switching, bringing professional-grade production values to interactive streams. Meanwhile, specialized segments like the iDealer market are projected to grow at a CAGR of 13% through 2030, per Grand View Research, as operators like Caesars Entertainment invest heavily in custom branded live studios to capitalize on the demand for real-time human interaction.

Infrastructure providers are responding by lowering the latency floor. Industry standards in 2026 have bifurcated: while LL-HLS handles large-scale broadcasts with 2–5 second delays, WebRTC has become the default for sub-500ms bidirectional experiences like live betting and auctions. As noted by CDNetworks in January 2026, the convergence of adaptive bitrate streaming and global edge networks is now essential for maintaining video quality amid the massive concurrent traffic spikes typical of high-engagement live events.