A leaked Paramount Skydance presentation detailed 2025 performance and 2026 goals for its streaming services. In 2025, Paramount+ grew global viewing hours by 22% to 10.4 billion, while Pluto TV's viewing hours grew 21% to 9.5 billion and reached 89.6 million MAUs. The 2026 goals for both platforms include double-digit revenue growth, driven by improved monetization and a focus on higher-value subscribers.
The internal goals show Paramount is pivoting from subscriber volume to subscriber value. Exiting "non-core partnerships" signals a deliberate move away from low-ARPU bundled subs that can inflate user counts. While its 20 billion combined viewing hours are a fraction of Netflix's, disclosing the metric provides a new benchmark ahead of the potential WBD merger, which would pair the services with HBO Max. The key indicator to watch will be if a potential drop in total subscribers in coming quarters is offset by a significant rise in ARPU, which would validate the strategy shift.
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