Koddi SSP opens Wolt Ads inventory to brands in Germany
Koddi's SSP has integrated with Wolt Ads in Germany, providing brands and agencies with programmatic access to in-app commerce media inventory. This integration marks the first time such programmatic access is available in the region.
Key Takeaways
- The Koddi SSP integration gives brands and agencies programmatic access to Wolt Ads in-app commerce media inventory.
- Germany is the first region where this type of programmatic access to Wolt Ads inventory is available.
- The partnership pairs Wolt Ads with Koddi’s supply-side platform (SSP).
Why It Matters
This gives brands and agencies a programmatic route into Wolt Ads’ in-app commerce media inventory in Germany, rather than relying on direct access alone. It also puts Wolt Ads into a supply-path that can be bought through Koddi’s SSP, which matters for how commerce media inventory gets packaged for advertisers. The key signal to watch is whether Wolt Ads expands this programmatic access beyond Germany and into other regions.
Read full article at ppc.land
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