JioStar Expands AI-Generated Content; Netflix Plans AI Ad Formats
Streaming platforms like JioStar and Netflix, along with advertisers and tech companies, are increasingly deploying AI to create entertainment and advertising content. JioStar is expanding its use of AI for series production and hiring AI specialists, while Netflix plans to introduce AI-generated ad formats within its ad-supported service. This development highlights a broader industry trend of using generative AI for production, marketing, and cost reduction, despite concerns about intellectual property and job displacement.
Key Takeaways
- JioStar is hiring 80 AI specialists and engineers to expand its AI-generated entertainment slate.
- JioStar's AI-produced series, "Mahabharat: Ek Dharmayudh," garnered 6.5 million views on its release day.
- Netflix will introduce AI-generated ad formats aimed at deeper integration with content on its ad-supported tier.
- Artlist launched an AI-only streaming service featuring entirely generative AI-created programming.
- Meta and Amazon are rolling out generative AI tools for brands to create and modify advertising assets.
Why It Matters
The commercial deployment of generative AI in content creation and advertising is moving beyond experimentation, signaling a clear industry shift towards AI-driven production and monetization. This accelerated adoption aims to increase output, automate processes, and reduce costs, potentially redefining content pipelines and ad delivery mechanisms. Companies should monitor how these AI applications impact content velocity, production budgets, and ad engagement metrics, especially concerning IP ownership and creative labor dynamics.
Additional Context
The push for AI in streaming extends beyond individual projects. Amazon MGM Studios, in collaboration with AWS, launched its GenAI Creators' Fund and Project Nara platform in late May 2026 to fund and provide AI production tools for filmmakers, greenlighting three animated series for Prime Video (Variety, May 2026). This initiative emphasizes human-centric AI, aiming to empower creators and reduce production costs and timelines, with pilots targeted for five-week completion.
Netflix's strategy for AI in advertising is also advancing significantly. At its fourth upfront presentation, Netflix detailed new AI tools designed to help advertisers build and optimize media plans, manage ad buys autonomously, and adapt creative assets for various formats like vertical video and pause ads (ADWEEK, May 2026). The company plans to expand its ad-supported tier to 15 new countries in 2027 and projects its ad revenue to reach $3 billion in 2026, doubling for the second consecutive year.
Concurrently, Brightcove launched AI Contextual Ads and Smart Ad Breaks in late May 2026, offering AI tools for scene-by-scene contextual targeting and automated mid-roll ad placement recommendations for broadcasters and streamers (CMOtech, May 2026). These tools aim to refine ad inventory description and optimize interruption timing, reflecting a broader industry trend to automate and enhance ad monetization through AI while considering brand safety and viewer experience.
Read full article at newindianexpress.com
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