Viacom18 Adds HBO Max Hub to Its Streamer for ₹49 a Month
JioHotstar is launching an HBO Max hub on its platform in India, deepening its partnership with Warner Bros. Discovery. The hub, which includes content from HBO, Max Originals, and Warner Bros., will be offered as an add-on pack starting at ₹49 per month. The launch builds on a 2023 licensing agreement between Warner Bros. Discovery and Reliance-controlled Viacom18.
Key Takeaways
- The HBO Max hub will be offered as an add-on pack with pricing starting at ₹49 per month.
- Content includes titles from HBO, Max Originals, Warner Bros., and DC Studios, such as 'House of the Dragon' and 'Succession'.
- The launch builds on a three-year licensing agreement signed in 2023 between Warner Bros. Discovery and Viacom18.
- The move reflects a cautious approach by global streamers in India, where players like Apple TV+ also use aggregators over standalone launches.
Why It Matters
This launch reinforces the 'hub' model for premium international content in India, favoring aggregation with local partners over direct-to-consumer launches. The low-cost ₹49 add-on directly targets the country's price-sensitive market. The deal deepens the Viacom18-WBD partnership, positioning Viacom18's platform as a key content aggregator in a market where players like Apple have also opted against standalone services due to low returns. The key metric to watch is the adoption rate of the add-on pack and whether it prompts other services like Crunchyroll to pursue similar bundled distribution deals.
Read full article at msn.com
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