Comcast Advertising announced Outcomes+, a new targeting and attribution suite spanning traditional TV and streaming, built on deterministic viewing data from 30M+ Comcast households and supported by partnerships including Mastercard, Clarivoy, DISQO, Fandango, and S&P Global Mobility. The launch also includes a new Amazon Ads partnership that gives Comcast Advertising’s local and SMB advertisers programmatic access to Prime Video inventory via Amazon DSP, alongside new AI-driven activation tools and a consolidated measurement dashboard (myResults).
This is the latest escalation in the “TV is performance now” arms race—and the subtext is power. If Comcast can make deterministic, cross-screen attribution easy enough for local and mid-market buyers, it pulls budgets back from digital platforms that historically captured credit via last-click measurement. The Amazon DSP/Prime Video access is especially strategic: Comcast becomes an outcomes layer and buying on-ramp to a must-have streaming supply source, not just a seller of its own inventory. Expect more détente deals where rivals share pipes—but compete on data, identity, and proof.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source