India Ad Market to Hit INR 2.15T by 2034, Fueled by Digital
According to a report from IMARC Group, the Indian advertising market is projected to grow from INR 994 billion in 2025 to INR 2,157.71 billion by 2034, representing a 9.00% CAGR. The analysis states that digital advertising has surpassed traditional channels, now holding 44% of total expenditure, with mobile platforms driving 78% of that digital spend. The report highlights the growth of programmatic advertising, Connected TV (CTV), Retail Media Networks (RMNs), and the impact of the Digital Personal Data Protection (DPDP) Act as key market drivers.
Key Takeaways
- The Indian ad market is forecast to grow from INR 994 billion in 2025 to over INR 2.15 trillion by 2034, representing a 9.00% CAGR.
- Digital advertising now accounts for 44% of total spend, with mobile platforms driving 78% of this digital expenditure.
- Programmatic advertising contributed over INR 20,686 Crore to digital ad spend in 2024 as automated buying gains adoption.
- Growth areas include Retail Media Networks (RMNs), Connected TV (CTV) advertising, and localized vernacular campaigns for Tier-2 and Tier-3 cities.
- India's Digital Personal Data Protection (DPDP) Act is accelerating the market's shift toward consent-based, first-party data strategies.
Why It Matters
The report confirms India’s shift to a mobile-first digital advertising ecosystem, with spend concentrated on programmatic and mobile platforms. For streaming services, this underscores the need for a strong CTV and mobile ad tech stack to capture premium ad budgets migrating from linear TV. The growth of Retail Media Networks, spurred by government initiatives like ONDC, creates new partnership opportunities for SVOD/AVOD providers to integrate with e-commerce. The key data point to watch is the rate of CTV ad spend growth relative to mobile as 5G network expansion activates more users in Tier-2 and Tier-3 cities.
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