Omdia forecasts global traditional TV and online video revenues will grow from $775B in 2025 to $1.03T by 2030, with growth primarily driven by digital advertising. Online video advertising is projected to rise from $309B to $540B and increase its share of total revenues from 40% to 53%, with social video platforms (Meta, TikTok, YouTube) expected to generate around $400B of streaming ad revenues by 2030. Subscription and transaction revenues are expected to grow more slowly, while linear TV advertising and pay TV revenues decline as audiences migrate to digital platforms.
The “$1T video market” headline hides the real plot: value is shifting toward ad-tech-native distribution where discovery, creators, and targeting compound. If Omdia’s mix shift holds, premium streamers aren’t just competing on content—they’re competing on advertising performance, measurement credibility, and supply-path efficiency against social platforms optimized for mobile-first engagement. For executives and investors, the meme is clear: subscriptions stabilize, ads scale. Product roadmaps should prioritize interoperable measurement, programmatic pipes, and formats that advertisers can buy at social-like velocity—because that’s where the incremental dollars are going.
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