The $1T video era will be won by ad platforms
Omdia forecasts global traditional TV and online video revenues will grow from $775B in 2025 to $1.03T by 2030, with growth primarily driven by digital advertising. Online video advertising is projected to rise from $309B to $540B and increase its share of total revenues from 40% to 53%, with social video platforms (Meta, TikTok, YouTube) expected to generate around $400B of streaming ad revenues by 2030. Subscription and transaction revenues are expected to grow more slowly, while linear TV advertising and pay TV revenues decline as audiences migrate to digital platforms.
Key Takeaways
- Total global TV + online video revenue is forecast to reach $1.03T by 2030 (up from $775B in 2025).
- Online video advertising is projected to grow from $309B (2025) to $540B (2030), expanding from 40% to 53% of total revenue.
- Meta, TikTok, and YouTube are expected to generate roughly $400B of streaming ad revenue by 2030—cementing social video as the monetization center of gravity.
- Subscription + transaction revenue grows modestly from $174B to $216B, signaling a maturing paid-streaming phase.
- Linear TV advertising ($123B → $113B) and pay TV revenue ($169B → $159B) continue to decline with ongoing audience migration.
Why It Matters
The “$1T video market” headline hides the real plot: value is shifting toward ad-tech-native distribution where discovery, creators, and targeting compound. If Omdia’s mix shift holds, premium streamers aren’t just competing on content—they’re competing on advertising performance, measurement credibility, and supply-path efficiency against social platforms optimized for mobile-first engagement. For executives and investors, the meme is clear: subscriptions stabilize, ads scale. Product roadmaps should prioritize interoperable measurement, programmatic pipes, and formats that advertisers can buy at social-like velocity—because that’s where the incremental dollars are going.
Read full article at lightreading.com
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