SMPTE says immersive sound is now table stakes

For media and entertainment teams, the immediate implication is straightforward: immersive sound is being treated as a baseline expectation, not an add-on. That matters because SMPTE is framing the audio layer as part of the core industry stack, which puts pressure on workflows, standards, and delivery assumptions across streaming and other distribution channels. The article does not cite a rollout, product launch, or adoption metric, so the next signal to watch is whether SMPTE follows this positioning with standards guidance or technical recommendations tied to immersive audio.