Imagine launches OSI-X traffic platform at NAB 2025
Imagine Communications is launching a new traffic platform called OSI-X at NAB 2025. Sinclair Broadcast Group is identified as a user of this next-generation platform for modernizing operations.
Key Takeaways
- Imagine Communications is launching OSI-X at NAB 2025.
- Sinclair Broadcast Group is identified as a user of OSI-X.
- Imagine describes OSI-X as a traffic platform for modernizing operations.
- The launch is tied to NAB 2025, where Imagine is debuting the product.
Why It Matters
OSI-X gives Imagine a new traffic platform to show at NAB 2025, with Sinclair Broadcast Group named as an existing user. That makes the launch relevant to broadcasters evaluating operations software, not just a product demo. It also signals that traffic systems remain an active area of vendor competition inside broadcast infrastructure. The concrete signal to watch is whether Imagine cites additional broadcaster users or implementation details around OSI-X after NAB 2025.
Read full article at imaginecommunications.com
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