Panam Sports has selected Imagina (formerly Mediapro) as the official host broadcaster for the 2027 Pan American Games in Lima. The production will utilize IP-based workflows, cloud tools, and AI to deliver international feeds via satellite and SRT to global rights holders.
The selection of Imagina for the 2027 Pan American Games signals a definitive shift toward hybrid cloud and AI-driven workflows for large-scale multisport events. By utilizing SRT for secondary distribution alongside traditional satellite, Panam Sports is prioritizing flexible access for diverse rights holders across the Americas. This move reflects a broader industry trend where legacy broadcasters are rebranding and modernizing technical stacks to handle the complexity of 38 simultaneous disciplines. The success of this IP-based deployment will serve as a technical benchmark for the Los Angeles 2028 Olympic Games. Watch for how Imagina integrates AI into the integrated feed to manage metadata across 17 days of competition.
The transition to on-demand cloud production is becoming a standard requirement for international sporting events, allowing for greater scalability and reduced physical infrastructure footprints.
Panam Sports has appointed Imagina as the host broadcaster for the 2027 Pan American Games in Lima, Peru. The partnership will leverage AI, cloud-based tools, and IP-based workflows to manage international feeds for 41 countries. This technical shift sets a new benchmark for multisport event production ahead of the 2028 Olympics.
Panam Sports has selected Imagina to serve as the host broadcaster for the 2027 Pan American Games in Lima, Peru.
Imagina will utilize IP-based workflows, cloud-based tools, artificial intelligence, and a combination of satellite and SRT feeds to distribute content to global rights holders.
Medialuso will manage the International Broadcast Centre and remote production centers to support the coverage of over 6,900 athletes across 38 sports.
The event serves as a direct Olympic qualifier for more than 20 disciplines and acts as a technical benchmark for the Los Angeles 2028 Olympic Games.
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