Sling TV Launches 1-Day, 3-Day, and 7-Day Streaming Passes

The introduction of short-term passes marks a pricing model experiment for Sling, targeting viewers who want event-specific access without a monthly subscription. This 'a la carte' timing strategy attempts to capture revenue from event-driven fans—like those following the NHL playoffs—who might otherwise churn or not subscribe at all. The move could provide a legitimate alternative to piracy for single-event viewing. The key data point to watch is the pricing of these passes, which the announcement omitted; their cost will determine if this is primarily a customer acquisition funnel or a standalone micro-transaction revenue stream.