ABC News launches sub-10-minute daily news show exclusively on Disney+
ABC News has launched 'What You Need to Know', its first original daily news show created exclusively for Disney+. Hosted by James Longman and Rachel Scott, the short-form series provides a news roundup in under 10 minutes. New episodes are released on weekdays and Saturdays on the streaming platform.
Key Takeaways
- The show, "What You Need to Know," delivers a news roundup in less than 10 minutes, making it ABC News' first original daily show for the platform.
- New episodes are released twice on weekdays at 6 a.m. and 1 p.m. ET, with an additional episode on Saturdays at 6 a.m. ET.
- The series is hosted by ABC News correspondents James Longman and Rachel Scott.
- According to ABC News President Almin Karamehmedovic, the goal is to expand the network's footprint on Disney+ and connect with new audiences.
- The show joins other ABC News programming already available on Disney+, including "Good Morning America" and "World News Tonight."
Why It Matters
This launch introduces a daily, short-form news habit to Disney+'s entertainment-centric library, representing a bid to increase daily user engagement. Per ABC News' president, the strategy is to use the news division to reach new audiences within the Disney+ ecosystem. It deepens the integration of Disney's broadcast assets with its core streaming service, which already carries programs like "Good Morning America." The key signal to watch is whether Disney announces further original news shows for the platform, which would indicate this initial test is successful in creating a new viewing pattern.
Read full article at abcnews.com
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