Hershey’s Roku ad campaign used Instacart targeting for Reese’s
Hershey's Reese's brand executed an interactive advertising campaign on Roku, leveraging Instacart targeting to drive new buyers and snack purchases. This initiative highlights innovative consumer packaged goods (CPG) marketing in the streaming video advertising space.
Key Takeaways
- The campaign ran on Roku and used Instacart targeting for Hershey’s Reese’s brand.
- The stated goals were to drive new buyers and snack purchases.
- The article describes the effort as an interactive advertising campaign.
- The piece is framed as a case study in CPG marketing on streaming video.
- Publication date: May 18, 2026.
Why It Matters
This is a concrete example of a CPG brand tying streaming ad inventory to shopping-targeted activation. In this case, Roku provided the video surface and Instacart provided targeting, with Hershey’s using both for Reese’s. For the streaming ad stack, the signal is not a new format so much as a tighter link between viewing and purchase intent. The specific thing to watch is whether future case studies from Roku, Instacart, or Hershey’s add measurable buyer or purchase results beyond this campaign description.
Read full article at thedrum.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source