Harmonic announced enhancements to its live sports streaming solution, introducing server-side multiview, contextual metadata-driven advertising, dynamic in-stream ads, and integrated content protection via forensic watermarking. These new capabilities aim to enhance fan engagement and expand monetization opportunities for sports content. The solution supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and IRIS.TV, and integration with NAGRA NexGuard and Irdeto for watermarking.
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Add as preferred sourceHarmonic is turning live sports streaming into a tighter bundle of engagement, monetization, and protection tools: multiview for fans, contextual and dynamic ads for inventory owners, and watermarking for piracy control. The company is also tying those features into named ecosystem partners — Viant Technology, IRIS.TV, NAGRA, and Irdeto — which signals an effort to fit into existing ad-tech and security workflows rather than stand alone. The clearest near-term signal to watch is whether the company expands on the leading U.S. regional sports network deployment and shows additional live sports use cases at NAB Show 2026.
