Irdeto is the world leader in digital platform cybersecurity, protecting revenue, enabling growth, and fighting cybercrime across video entertainment, video games, and smart mobility. With over 50 years of expertise and a portfolio of 454 patents (with 128 pending), Irdeto provides secure streaming, anti-piracy, and monetization solutions for broadcast and OTT platforms. The company also powers smart mobility with Keystone and Irdeto CrossCharge, enabling secure digital access and interoperable EV charging. Irdeto's solutions protect over 6 billion devices globally, serving more than 400 clients across 75+ countries.
Irdeto published an article detailing how streaming fraud often exploits legitimate access methods like device compromise and session abuse. The company advocates for a precise, integrated, and actionable anti-fraud model to protect content and revenue without disrupting legitimate viewers. Irdeto specifically highlights its Control’s Anti-Fraud management features as a solution for operators to address these challenges.
Irdeto has established a Memorandum of Understanding with Binance to enhance its cybersecurity services by targeting cybercriminals using cryptocurrency for piracy, particularly within the video entertainment and gaming ecosystems. This collaboration allows Irdeto to identify illicit crypto transactions and work with Binance to remove threat actors from the platform, disrupting their ability to receive payments for illegal services. The partnership also facilitates reporting to law enforcement to track and seize illicit crypto assets.
Advanced anti-cheat solutions
Irdeto has launched its new Broadcast Addressable Advertising solution, which combines the broad reach of linear TV with the targeting and measurement capabilities of digital advertising. This technology allows operators to boost revenue by increasing CPMs and ad fill rates across both broadcast and OTT inventory. The solution supports hybrid STBs (Linux, RDK, ATV) and integrates with various ad servers, providing features like real-time ad insertion, impression management, clash management, and advanced reporting.
Irdeto has launched its Operator UI Content Manager, an extension of its video streaming aggregation platform, designed to simplify content management for streaming operators. The new solution centralizes content, channel, and service management, offering features like automated workflows, multi-device delivery, and monetization control across OTT and broadcast platforms. This aims to improve operational efficiency, accelerate publishing, and reduce errors for streaming services.
Irdeto is set to showcase its video entertainment capabilities at IBC 2026, focusing on unified and scalable platform approaches for operators. The company plans to highlight content protection, monetization strategies, and operational simplification through tailored discussions for broadcasters, pay-TV operators, OTT/streaming platform providers, and content owners. They aim to demonstrate how operators can achieve seamless user experiences, integrate multiple services, and evolve monetization strategies without increasing system cost and complexity.
Denuvo by Irdeto is promoting its TraceMark forensic watermarking technology as a critical pre-release security solution for game publishers. The technology embeds invisible identifiers into gameplay frames, allowing publishers to trace leaked content back to specific users or environments without modifying source code. This aims to help maintain control over how games enter the market and accelerate response to leaks.
Irdeto offers video managed services designed to optimize streaming and broadcast operations. These services aim to reduce costs and complexity for providers through OTT management and support.
Irdeto provides gateway and broadband security solutions designed to protect routers and broadband CPE (Customer Premises Equipment). These solutions also include device identity management, supporting scalable operations for video entertainment providers.
Irdeto promotes its Armor product, which offers multi-DRM services and broadcast security. The solution includes stream encryption, cardless conditional access, and device protection, all designed for content delivery.
Irdeto provides anti-piracy solutions including forensic watermarking and OTT piracy prevention. These services are designed to safeguard content, particularly live sports, from unauthorized distribution. The company highlights its expertise in detecting and preventing piracy across various video entertainment platforms.
