Haivision expands AI video ecosystem with Play ISR Premium launch

The launch marks a transition toward software-led intelligence as defense spend shifts from simple capture to proactive analytics. By integrating the AI-enabled Play ISR Premium into a hardware stack that includes the Kraken X1 and Kobra platforms, Haivision is standardizing an end-to-end tactical workflow for high-volume metadata environments. This moves the competitive needle against traditional streaming vendors by prioritizing 'exploitation and dissemination' over mere transmission. Watch for the rate of third-party map and sensor integrations to gauge how quickly it gains traction in fragmented European defense markets.

The launch of Play ISR Premium coincides with Haivision's current two-year strategic plan aimed at returning the company to double-digit revenue growth by the end of fiscal 2026. While Haivision reported a 25.1% revenue increase in Q1 2026, reaching $35.2 million, Q2 results showed a more conservative 8.5% year-to-date growth per Seeking Alpha, June 2026. CEO Miroslav Wicha noted that while mission-critical demand remains high, global macroeconomic uncertainty and budget shifts toward immediate defense readiness have lengthened some procurement cycles. These financial tailwinds are reflected in the company's focus on high-margin proprietary products over legacy integration models.

In the broader sector, the AI video surveillance and analytics market is projected to grow from $8.16 billion in 2026 to over $17.48 billion by 2030, according to Research and Markets (March 2026). This growth is largely driven by 'Edge AI'—the processing of complex behavioral analysis and metadata directly on ruggedized local devices rather than in the cloud, a space where Haivision’s Kraken X1 Rugged platform competes. Per Mordor Intelligence (January 2026), the software segment of this market is expected to expand at an 18% CAGR as defense buyers prioritize actionable intelligence over raw footage storage.

The upcoming Eurosatory 2026 trade show in Paris, where Play ISR Premium will be showcased, is expected to see a 30% increase in exhibitors, bringing together over 2,600 firms. Per Defense News, June 2026, a primary theme of the event is the 'militarization of deep tech,' focusing on how software and data processing are becoming as critical to modern warfare as physical platforms. High demand for of-the-shelf equipment that can be deployed quickly without lengthy development cycles favors established ecosystems like Haivision’s ISR suite.