GrowthLoop commerce media solution integrates The Trade Desk and Moloco

This launch addresses the fragmentation currently slowing down retail media networks by embedding activation and measurement tools directly where the data lives. For the streaming and digital video ecosystem, this signifies a shift toward composable ad tech that bypasses traditional, manual data-sharing workflows. As retailers seek to scale offsite reach, these integrations allow them to compete more effectively for brand budgets by proving ROI through closed-loop reporting. The move positions GrowthLoop as a direct alternative to legacy identity providers like LiveRamp. Watch for whether this data-cloud-native approach accelerates the adoption of retail media data in programmatic CTV buying through The Trade Desk.

GrowthLoop enters a crowded field of commerce media platform providers racing to simplify retail media operations. In March 2025, The Trade Desk launched its Retail Media Network solution connecting retailers to programmatic demand, positioning itself as an independent activation layer that does not require retailers to build proprietary DSPs. Moloco, meanwhile, has been expanding its retail media offering aggressively; the company announced in February 2025 that its Retail Media OS had surpassed 100 retail partners globally, including grocery, marketplace, and quick-commerce operators seeking offsite monetization without heavy engineering lift. These moves underscore the competitive pressure GrowthLoop faces as it differentiates on data-cloud-native architecture rather than standalone platform lock-in. On the business and data infrastructure side, GrowthLoop's emphasis on Snowflake, Google BigQuery, and Databricks reflects a broader trend of retail media budgets flowing toward composable retail media architecture that keep first-party data within existing warehouses. Snowflake announced in June 2025 that its Media & Advertising Data Cloud had grown to serve more than 400 media and advertising customers, with retail media networks cited as a primary growth driver alongside CTV measurement use cases. Databricks has made similar inroads; the company reported in April 2025 that over 60 percent of its top 200 customers by revenue were using its platform for advertising or media analytics workloads, signaling that data-cloud-native retail media is becoming the default architecture for enterprise retailers. From a measurement and technical standpoint, closed-loop attribution remains the key differentiator for commerce media platforms. Audience Acuity, one of GrowthLoop's launch partners, reported in May 2025 that its closed-loop measurement had been adopted by more than 30 retail media networks across North America and Europe, providing incremental lift reporting that connects ad exposure to point-of-sale transactions without relying on third-party cookies. Fanatics Advertising, another entity in GrowthLoop's ecosystem, announced in July 2025 a partnership with The Trade Desk to enable sports retailers to activate fan data across programmatic CTV and display, illustrating how vertical-specific retail media networks are layering programmatic reach on top of proprietary audience data. Together these integrations show that GrowthLoop's pre-integrated approach targets the operational gap between data activation and closed-loop proof of ROI that has slowed among mid-tier retailers.