Google and Netflix to lead Iberseries & Platino Industria AI sessions

The inclusion of Google and major streamers at this event signals a shift from theoretical AI discussion to practical workflow integration within the Spanish-speaking market. As European and Latin American producers seek to scale local IP globally, the focus on generative tools and co-production models suggests a move toward more tech-heavy, cross-border financing structures. This alignment between big tech and regional creators highlights the growing necessity of standardized AI regulations to protect intellectual property across different jurisdictions. Watch for the specific outcomes of the FORMA training initiative to see how quickly these technical competencies are adopted by the regional workforce.

Google has been expanding its presence in AI-driven production tools for the Spanish-language market. In June 2026, Google Cloud announced a partnership with several European broadcasters to deploy generative AI for multilingual dubbing and subtitling workflows, a move that directly relates to the production workflow integration discussions planned for Iberseries & Platino Industria. The company's Gemini models and Vertex AI platform have been positioned as infrastructure for content localization at scale, which aligns with the event's focus on how generative tools can reduce costs and accelerate time-to-market for European and Latin American producers.

The regulatory dimension of AI in content production has become a central concern for the Spanish-speaking industry. The European Union's AI Act, which entered into force in August 2024, includes specific provisions affecting generative AI systems used in creative workflows, requiring transparency obligations for AI-generated content and risk assessments for high-impact applications. Netflix has been among the streamers most vocal about the need for clear IP frameworks when AI tools are used in script development, visual effects, and post-production, a stance that will likely inform its panel contributions at the Madrid event.

Amazon MGM Studios, the third major participant confirmed for the AI sessions, has been investing in AI-assisted production pipelines since acquiring MGM in 2022. The studio's integration of machine learning for content recommendation and production planning represents a different model from Google's platform approach, offering attendees a comparison between vertically integrated studio AI strategies and horizontal cloud-based tooling. The FORMA training initiative referenced in the event program aims to build technical competencies among regional producers, addressing a skills gap that industry surveys have identified as a barrier to AI adoption in smaller European and Latin American production houses.