Epidemic Group has appointed Erik Wahlberg, founder of the recently acquired Blenda Labs, as CEO effective October 1, 2026. Interim CEO Sara Börsvik will transition to a combined COO/CFO role as the company integrates its AI-native video production technology with its existing music and sound platforms.
The appointment of a founder from an AI-native video production firm indicates that Epidemic Group is moving beyond its core music licensing business to become a full-stack creative technology provider. By integrating Blenda Labs' technology, the company aims to capture more of the creator economy value chain by offering automated video tools alongside its dominant soundtracking library. This consolidation of sound effects, wellness music, and video production under one leadership team reflects a broader industry trend toward unified creative suites. Watch for how the integration of Blenda Labs' AI systems impacts the daily view counts across major social platforms like YouTube in 2027.
Epidemic Group has appointed Blenda Labs founder Erik Wahlberg as CEO, effective October 1, 2026. This leadership change follows the acquisition of Blenda Labs and signals the company's strategic shift from music licensing to a full-stack creative technology provider, integrating AI-native video production tools with its existing music and sound platforms.
Erik Wahlberg will take the helm as CEO of Epidemic Group on October 1, 2026.
Following the leadership transition, Sara Börsvik will move into a dual role as the company's COO and CFO.
Blenda Labs is an AI-native video production firm that provides production systems to IP owners such as Storytel and CoStudios.
The new structure unifies five brands, including Epidemic Sound, Soundly, Plenty Labs, Overtone, and the newly acquired Blenda Labs.
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