Google Ad Manager debuts Gemini-powered chatbot to automate ad ops troubleshooting

Immediate gains in operational efficiency will allow ad ops teams to move from tactical data-mining to strategic yield optimization. By integrating a Gemini agent directly into the tech stack, Google is attempting to lower the barrier to entry for complex programmatic troubleshooting while increasing the stickiness of its ad server. For the broader ecosystem, this signals a shift toward "agentic" ad tech where natural language replaces manual spreadsheet analysis. Watch for whether Google introduces usage fees for the tool after it exits beta, as management hinted at future pricing changes.

The rollout of Ask Ad Manager arrives as the ad tech landscape pivots from manual oversight to autonomous management. Per Search Engine Land (June 2026), Google is increasingly embedding AI into its entire advertising suite, recently including Gemini-powered conversational ads and predictive bidding in Performance Max campaigns. This push toward automation is a strategic hedge as competition intensifies; Amazon unveiled its own "Ads Agent" in late 2025, which automates bid management and creative generation for its marketplace and streaming inventory. According to industry analysis from Exchangewire (May 2026), the major "walled gardens" are racing to absorb functions like creative optimization and measurement that were previously handled by independent third-party vendors.

Simultaneously, Google's ad tech dominance remains under intense regulatory scrutiny. Per the Department of Justice (April 2025), a federal judge ruled that Google maintained an illegal monopoly over the publisher ad server and exchange markets by tying its tools together. While Google is currently appealing this decision, the court has signaled that it may force the company to divest key components of its ad stack, including DoubleClick for Publishers (DFP) and AdX. This context makes the launch of Ask Ad Manager particularly significant, as Google seeks to modernize its platform's utility for publishers while navigating legal pressure that could fundamentally restructure its business. As of June 2026, roughly 78% of total digital spend flows through automated bidding systems, according to DailyDime, underscoring the industry's irreversible shift toward machine-led execution.