Accedo acquires Easel TV to bolster OTT SaaS and UK presence
Video solutions vendor Accedo has acquired UK-based streaming technology provider Easel TV to expand its OTT SaaS product portfolio. The transaction integrates the Easel TV software platform with Accedo One and brings the Easel TV team into Accedo's London office. The Easel TV brand will gradually be phased out as its operations merge under the Accedo brand.
Key Takeaways
- Integration of Easel TV’s software platform with the award-winning Accedo One SaaS suite
- Acquisition includes the full Easel TV team, which will now operate from Accedo’s London office
- Founders Joe Foster and Bill Scott join Accedo following a track record of serving Sky, NBCUniversal, and the BFI
- Phased retirement of the Easel TV brand name as operations merge under the Accedo identity
Why It Matters
The acquisition signals a shift toward consolidation in the OTT vendor space as providers move to offer more comprehensive, scalable SaaS product suites. By absorbing Easel TV, Accedo strengthens its footprint in the critical UK market and gains mature technology to compete for large broadcast and pay-TV accounts that require sophisticated multi-screen management. For the broader industry, this reflects a maturing market where mid-sized specialized vendors are being rolled into global platforms to provide end-to-end infrastructure. Watch for continued consolidation among regional SaaS players as customers seek to reduce total cost of ownership through simplified, single-vendor technology stacks.
Additional Context
The acquisition of Easel TV in March 2024 is part of a broader consolidation strategy for Accedo, following its 2023 purchase of the Swedish XR platform eyecandylab. This pattern of aggressive expansion continued into late 2025, when per TVBEurope in December 2025, Accedo and Magine Pro announced a decision to merge their respective SaaS businesses into a new, jointly owned global entity. This planned joint venture, led by Accedo One CEO Markus Hejdenberg, aims to combine Accedo’s massive UX resources with Magine Pro’s specialized cloud-based distribution technology. Industry reporting from CSI Magazine in December 2025 highlights that Accedo One is significantly larger than its recent merger partners, employing hundreds compared to smaller specialized teams like Magine Pro or Easel TV. The business logic behind these moves, according to Accedo CEO Michael Lantz, is to focus investment on a single, unified tech stack that can meet the cost-efficiency demands of a maturing streaming market. This trend is mirrored by recent research from The Insight Partners, which projected in August 2026 that the global OTT market will reach $138.49 billion by 2034, driven by a 15.9% CAGR. Beyond Accedo, the backend streaming landscape has seen significant M&A activity throughout 2024 and 2025. Per Streaming Media in March 2025, other major deals included Dolby's July 2024 acquisition of THEO Technologies and JW Player's merger with Connatix to create a dominant video monetization platform. These moves collectively suggest that the vendor ecosystem is rapidly transitioning from a fragmented market of niche toolsets to a select group of high-scale, end-to-end platform providers.
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