Go Addressable launches certification for addressable TV advertising
This Substack page promotes the 'Go Addressable Certification Program,' offering various training classes focused on addressable TV advertising. Topics covered in the available courses include buying media in the addressable ecosystem, measurement, attribution, optimization, and the importance of identity in advertising.
Key Takeaways
- The Go Addressable Certification Program is described as a certification course from a trade association focused on addressable TV advertising.
- Available classes include Addressable Essentials: Class #1 and Why Identity Matters: Addressable Essentials Class #2.
- The master course list includes Buying Media in the Addressable Ecosystem: Master Course Class #1 and Measurement, Attribution & Optimization: Master Course Class #2.
- The program explicitly highlights the use of deterministic identity in advertising.
Why It Matters
This gives the addressable TV category a formal training path, with the program packaging buying, measurement, attribution, optimization, and identity into one certification track. That matters because it signals an effort to standardize how the ecosystem talks about addressable TV advertising and deterministic identity across media buying and measurement. The clearest signal to watch next is whether Go Addressable expands beyond the four listed classes on its Substack archive and adds more course modules or certification levels.
Read full article at goaddressable.substack.com