Global moves to sell premium YouTube ads directly
Global, a media and entertainment group, announced its plan to directly sell premium advertising across its YouTube content network. This move aims to monetize its expanding presence on the platform.
Key Takeaways
- Global says it will directly sell premium advertising across its YouTube content network.
- The company describes the YouTube presence as an "expanding" content network.
- The move is a direct monetization step for Global's YouTube inventory.
Why It Matters
Global is turning a YouTube content footprint into a direct ad sales business, rather than relying on indirect monetization. For streaming and video ad buyers, that means another publisher-controlled supply path for premium inventory on YouTube. The article does not give sales targets, pricing, or launch timing beyond the announcement, so the key signal to watch is how quickly Global expands the network it says is already growing.
Read full article at advanced-television.com
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