GumGum opens Paris office to push Mindset Graph into France
Ad tech player GumGum, operating in 19 markets globally, is expanding its operations into France by opening a new office in Paris. The company will introduce its Mindset Graph™ technology to the French market.
Key Takeaways
- GumGum is opening a new office in Paris.
- The company will introduce Mindset Graph™ in France.
- GumGum was founded in California in 2008.
- The company says it operates in 19 markets worldwide.
Why It Matters
GumGum is adding a France footprint and bringing Mindset Graph™ into a new market, which gives the company a local base for selling the product there. For the broader ad tech stack, the move extends a platform already operating in 19 markets into another major European market. The concrete signal to watch is whether GumGum adds any France-specific product detail or customer wins after the Paris office opens.
Read full article at exchangewire.com
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