Gigapay Consolidates 500 Creator Invoices into One for Brands
Gigapay introduces a self-billing solution for creators that consolidates hundreds of individual creator invoices into a single payment for brands, significantly reducing manual processing costs and speeding up payment cycles. This system automates tax and compliance for creator payouts across over 65 countries, acting as the Merchant of Record for influencer marketing campaigns. The solution aims to remove financial bottlenecks for brands working with a large volume of micro-influencers, allowing them to scale their creator collaborations more effectively.
Key Takeaways
- Gigapay's self-billing allows buyers to issue compliant invoices on behalf of creators automatically.
- The platform consolidates hundreds of creator invoices into one per campaign, reducing invoice volume by approximately 80%.
- As Merchant of Record, Gigapay assumes tax and compliance responsibility for payouts, including DAC7, KSK, and KU14 reporting.
- Creators receive instant payments without requiring a registered company or VAT number.
- Brands like Boozt have tripled creator collaborations without increasing headcount due to reduced payment friction.
Why It Matters
The new self-billing solution directly addresses a major operational bottleneck for brands scaling influencer marketing: manual invoice processing and compliance. By centralizing these functions, finance teams can shift from administrative tasks to strategic work, and marketing teams can expand micro-influencer campaigns previously unfeasible due to payment complexity. Watch for how rapidly other payment providers adapt similar Merchant of Record models to compete in the expanding global creator economy.
Additional Context
The operational challenges of creator payments are increasingly prominent. According to a May 2026 Gigapay blog post, 70% of U.S. firms face higher failed-payment rates on cross-border transactions than domestic ones, and 62% of SMBs report delays from navigating 190+ regulatory regimes. A May 2026 Gigapay guide highlights that TikTok is the most selected platform for influencer investment in 2026, creating significant demand for bulk international payment solutions. Many TikTok creators are individuals, not registered companies, and widely dispersed. This makes the traditional vendor onboarding processes impractical. Gigapay reports that brands using their system see an 80% reduction in invoice volume and admin hours on a 600-collaboration program drop from 840 to 60 annually. The company's creator NPS stands at 88, reflecting improved creator experience through instant payments and reduced paperwork (per Gigapay product page, current). A December 2024 FinTech Magazine article noted that payment delays and cross-border compliance hinder influencer marketing growth, with The Influencer Marketing Factory reporting payment delays of up to 30 days for international creators.
Read full article at gigapay.com
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