Game Creek Video orders 10 Grass Valley IP switchers for fleet-wide standardization

This move signals a mature shift from bespoke truck builds to a standardized, hardware-abstracted fleet model within the live sports ecosystem. By committing to an identical IP-native core across 10 units, Game Creek minimizes engineering overhead and operator retraining — a critical efficiency as live events increasingly shift toward high-bandwidth 4K and HDR delivery. For the broader industry, it reinforces Grass Valley K-Frame's position as a dominant standard in Tier-1 North American production, even as software-defined alternatives compete for space. Watch for Game Creek to integrate these units with its existing Lawo-based IP fabrics to enable deeper remote production capabilities and cross-truck signal sharing.

The standardization effort follows Game Creek Video's aggressive migration to SMPTE ST 2110 IP infrastructures. In May 2025, the company launched its 'Hollywood' unit, which utilized the Lawo HOME platform and COTS-based processing to reduce weight and maximize density compared to traditional SDI builds. This shift reflects a broader trend among outside broadcast leaders; for instance, per TV Technology in June 2025, the Los Angeles Clippers deployed three fully native 2110 IP Grass Valley switchers at the Intuit Dome, highlighting the convergence between mobile and stadium fixed-facility architectures.

Grass Valley has concurrently focused on making this high-end IP technology more accessible. At IBC 2024, the manufacturer introduced the K-Frame VXP processing engine, designed specifically for smaller OB vans and venues that require enterprise-grade switching in a compact 5RU chassis. This expansion of the K-Frame lineup, which began shipping in April 2025 according to SVG Europe, allows production companies to maintain a consistent control interface across multi-tier events, ranging from the Super Bowl to mid-market collegiate sports, ensuring that operational logic remains identical regardless of the hardware's physical footprint.

Beyond switching, Game Creek has consistently integrated edge-processing and communications solutions to support its IP fleet expansion. Per Riedel Communications in April 2025, Game Creek selected the MediorNet FusioN stand-alone IP converters for two major ABC/specialty units to handle UHD signal delivery without a centralized gateway. These modular tech choices, when paired with the new 10-unit Grass Valley order, suggest a decentralized yet standardized strategy designed to scale in response to the fragmented rights landscape of major North American sports leagues.