Fuse Media taps iSpot for CTV and FAST attribution
Fuse Media has selected iSpot as its official measurement provider for CTV and FAST ad inventory. This partnership aims to provide outcomes-based attribution for Fuse Media's ad campaigns, reaching an audience of 84 million monthly viewers.
Key Takeaways
- Fuse Media selected iSpot as its official measurement provider for CTV inventory.
- The partnership also covers Fuse Media's FAST ad inventory.
- Fuse Media says the arrangement will provide outcomes-based attribution.
- The campaigns reach 84 million monthly viewers.
Why It Matters
Fuse Media now has a named measurement provider for both CTV and FAST inventory, which gives its ad campaigns an outcomes-based attribution layer rather than just delivery metrics. That matters because measurement is a core requirement for monetization in streaming video, especially across mixed CTV and FAST inventory. The only concrete scale signal in the deal is Fuse Media's 84 million monthly viewers, which is the number to watch as this measurement setup rolls into campaign reporting.
Read full article at ppc.land
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