fullthrottle.ai has launched enhanced SmartMail capabilities, integrating identity-powered direct mail into its self-service platform. This allows marketers to activate personalized physical mail campaigns alongside digital display, audio, and CTV campaigns using first-party and third-party audiences within unified DSP workflows, with end-to-end attribution.
The immediate change is operational: fullthrottle.ai is folding physical mail into the same workflow used for display, audio, and CTV, rather than treating direct mail as a separate channel. That matters for teams trying to tie identity-based targeting to offline outreach and measure outcomes in one place. In the broader streaming-ad stack, the launch adds another offline activation path alongside CTV and video inside a single platform. What to watch is whether fullthrottle.ai’s claimed real-time launch and closed-loop attribution hold up in practice for SmartMail campaigns.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source