Magnite moves from mediation toward agentic AI advertising tools

Magnite is signaling that AI is being applied to reduce friction inside advertising workflows, not just to add new features. That matters for streaming ad stacks because mediation and other operational layers are a core part of how inventory is managed and monetized. The article does not name products or partners, so the key thing to watch is whether Magnite follows this positioning with a concrete product launch, naming the specific AI features and use cases it plans to ship.