FreeWheel announced its return to Cannes Lions in 2026, detailing an agenda of content sessions focused on advertising advancements, the future of TV, and the application of AI in advertising technology. The event will feature discussions with executives from major media companies including Comcast Advertising, NBCUniversal, Fox Ad Sales, ITV, Channel 4, Sky, Paramount Global, and Xumo. Topics include building new solutions on the FreeWheel ecosystem, TV leadership panels, AI's impact on media and advertising, and global media campaign execution.
FreeWheel is using Cannes Lions 2026 to put ad tech, TV leadership, and AI planning in one place, with sessions spanning developer tools, premium video sales, and global campaign execution. The speaker list shows how closely Comcast Advertising, FreeWheel, Universal Ads, NBCUniversal, Fox Ad Sales, and major UK broadcasters are tied into the same industry conversation. The next signal to watch is the final speaker additions, which the site says are still “coming soon,” along with the July 22-25 access schedule and meeting-booking availability for delegates.
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