Maxdome operator Videociety adopts Foxxum's unified app distribution platform.
German CTV technology provider Foxxum has signed Videociety, operator of the VOD service maxdome, as the first customer for its new Foxxum Core OTT platform. Videociety will use the platform to launch and manage its apps globally across CTV, mobile, and web devices from a single backend. The platform is offered under a subscription model that includes updates, support, and distribution.
Key Takeaways
- Videociety, operator of the VOD service maxdome, will use the Foxxum Core platform for global app distribution.
- The platform centralizes app management for CTV, mobile, and web devices via a single backend.
- Foxxum provides the solution under a subscription model that includes updates, support, and distribution.
- Videociety CTO Tri Duong Tran said the model removes the need for platform-by-platform return-on-investment calculations.
Why It Matters
This deal illustrates a shift toward unified backend solutions for navigating device fragmentation. For a service like Videociety's maxdome, a subscription-based platform abstracts away the complexity of platform-specific development, allowing a focus on content and audience instead of technical overhead. It serves as a model for how mid-sized or niche streamers can achieve broad distribution without the high upfront investment of bespoke, multi-platform app development. The metric to watch is whether Foxxum signs more clients of this profile, which would validate the market's appetite for this service model over in-house or project-based development.
Read full article at broadbandtvnews.com
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