FOX8 is launching "Talkin' Sports," a new live sports talk program featuring Kevin Connolly and Danny Harnden. The program will be broadcast via the MyFOX8+ connected TV app, available on Roku, AppleTV, and Fire TV. This marks an expansion of local broadcast content into the CTV space.
The launch of "Talkin' Sports" on MyFOX8+ signifies a continued push by local broadcasters like Nexstar Media Group (owner of FOX8 WGHP) to extend their reach beyond traditional linear television. By offering live, local programming directly through connected TV platforms, these stations can tap into younger, digitally native audiences and explore new monetization avenues. This move could also influence other local media groups to accelerate their CTV strategies. Industry observers should monitor viewer engagement and advertising revenue generated from these local CTV initiatives as a bellwether for broadcast TV's digital future.
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