FOX8 Launches Live Sports Talk Via Connected TV Apps
FOX8 is launching "Talkin' Sports," a new live sports talk program featuring Kevin Connolly and Danny Harnden. The program will be broadcast via the MyFOX8+ connected TV app, available on Roku, AppleTV, and Fire TV. This marks an expansion of local broadcast content into the CTV space.
Key Takeaways
- FOX8 WGHP will air "Talkin' Sports" live with hosts Kevin Connolly and Danny Harnden.
- The program debuts on Tuesday, June 2, at 2:30 p.m. local time.
- Viewers can access "Talkin' Sports" via the MyFOX8+ connected TV app.
- MyFOX8+ app supports Roku, AppleTV, and Fire TV devices.
Why It Matters
The launch of "Talkin' Sports" on MyFOX8+ signifies a continued push by local broadcasters like Nexstar Media Group (owner of FOX8 WGHP) to extend their reach beyond traditional linear television. By offering live, local programming directly through connected TV platforms, these stations can tap into younger, digitally native audiences and explore new monetization avenues. This move could also influence other local media groups to accelerate their CTV strategies. Industry observers should monitor viewer engagement and advertising revenue generated from these local CTV initiatives as a bellwether for broadcast TV's digital future.
Read full article at myfox8.com
Get this in your inbox → Subscribe
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source