Former FCC officials urge new federal rules for AI-generated media

The push for a coherent national AI framework highlights a deepening regulatory gap between federal stagnation and aggressive state-level legislation. For streamers and broadcasters, this signals a shift from traditional content oversight to a more technical, transparency-focused model that may eventually redefine how 'public interest' is measured for synthetic media. If the Red Lion doctrine is overturned or fundamentally narrowed, the FCC's foundational authority over media content would crumble, potentially equalizing the regulatory burden between legacy broadcasters and digital-first streaming platforms. Market participants must track whether the FCC leverages its technical oversight of data transmission as a back-door for AI content governance.

The debate over AI transparency follows recent formal steps by the FCC to govern synthetic content in specified sectors. In July 2024, the Commission moved forward with a proposal requiring radio and television broadcasters to provide on-air disclosures for political advertisements that utilize AI-generated material. This initiative aimed to enhance authenticity without outright banning synthetic media, centering instead on the agency’s role in public interest reporting. By early 2026, the FCC began implementing an Artificial Intelligence Compliance Plan, creating an inventory of use cases to streamline services while maintaining civil rights safeguards, per FCC filings from February 2026.

While federal progress remains incremental, state legislatures have created a complex regulatory patchwork. As of July 2026, over 29 states have enacted more than 100 AI-related laws this term, according to reporting from TechPolicy.Press. Notable examples include California’s Transparency in Frontier AI Act and New York’s FAIR News Act, the latter of which specifically mandates disclosures for news content substantially created by generative AI. Many of these state-level statutes, such as Colorado's Artificial Intelligence Act, face potential legal challenges from the federal government on preemption grounds.

In December 2025, a White House executive order established an AI Litigation Task Force specifically to challenge state laws deemed "onerous" or inconsistent with national policy, per VerifyWise.AI. This directive also explored tying federal broadband funding, such as the BEAD program, to states' willingness to avoid burdensome AI regulations. This high-stakes jurisdictional battle between the FCC, the White House, and state governors will likely dictate the compliance costs for national streaming and broadcast services through 2027.