Matt Conlin says programmatic trails post-transaction performance

The immediate takeaway is that stronger post-transaction results do not automatically translate into programmatic buying and serving workflows. Fluent’s Matt Conlin is pointing to a mismatch between ad performance and the infrastructure built to distribute it. For the streaming and ad tech ecosystem, that means post-transaction data may be valuable but still hard to operationalize inside existing programmatic stacks. The specific signal to watch is whether the industry builds infrastructure that can support post-transaction ad data more directly, rather than treating it as a separate performance layer.