Matt Conlin says programmatic trails post-transaction performance
Matt Conlin from Fluent stated that despite post-transaction advertising delivering stronger results than traditional display, the programmatic infrastructure has not adequately evolved to support this performance. The article discusses challenges in the ad tech ecosystem related to effectively leveraging post-transaction ad data within programmatic frameworks.
Key Takeaways
- Matt Conlin of Fluent said post-transaction advertising outperforms traditional display.
- Conlin argued programmatic infrastructure has not caught up to post-transaction performance.
- The article ties the issue to how ad tech systems handle post-transaction ad data.
- Beet.TV reported the discussion from Miami.
Why It Matters
The immediate takeaway is that stronger post-transaction results do not automatically translate into programmatic buying and serving workflows. Fluent’s Matt Conlin is pointing to a mismatch between ad performance and the infrastructure built to distribute it. For the streaming and ad tech ecosystem, that means post-transaction data may be valuable but still hard to operationalize inside existing programmatic stacks. The specific signal to watch is whether the industry builds infrastructure that can support post-transaction ad data more directly, rather than treating it as a separate performance layer.
Read full article at beet.tv
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