Adobe says firms are fixing workflows before agentic AI
Adobe India's Managing Director stated that firms are prioritizing workflow optimization before deploying agentic AI, noting that India contributes significantly to Adobe's global innovation, including its Firefly AI.
Key Takeaways
- Adobe says India powers nearly a third of its global innovation.
- Firefly AI is included in that India-driven innovation work.
- Enterprises are fixing workflows before deploying agentic AI.
- Adobe India’s managing director framed the workflow step as a prerequisite for enterprise adoption.
Why It Matters
The immediate signal is that agentic AI deployment is being treated as a workflow problem first, not just a model problem. For Adobe, India is not just a sales market; it is a source of innovation that already feeds Firefly AI and nearly a third of global innovation. For the wider streaming and video software stack, that suggests AI features will still depend on enterprise process cleanup before rollout. Watch for Adobe to tie future enterprise AI announcements to workflow automation rather than standalone model capabilities.
Read full article at m.economictimes.com
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