Accedo Rebuilds Exxen to Support Sports Streaming and Global Growth
Acun Medya has migrated its Turkish streaming platform, Exxen, to Accedo's Managed Service to execute a full-scale rebuild of its applications across major TV, mobile, and web platforms. The technical overhaul is designed to optimize performance during peak live UEFA sports streams and features key integrations with Brightcove for video playback, Jump AI for analytics, and Evergent for subscriber management.
Key Takeaways
- Full application rebuild across Android, iOS, tvOS, Samsung, LG, and web platforms to solve peak viewing latency.
- Migration to Accedo Managed Service centralizes operational responsibility for performance and reliability.
- Integrated technical stack includes Brightcove for playback, Jump AI for analytics, and Evergent for lifecycle management.
- Optimized lifecycle management for live sports automatically transitions streams between countdown, live, and clip states.
Why It Matters
Exxen’s migration highlights the growing necessity for local OTT players to professionalize their tech stacks to handle the volatility of live sports. By offloading management to Accedo and integrating specialized vendors like Brightcove and Jump AI, Exxen shifts from a domestic focus to a scalable global model. This technical upgrade is critical for subscriber retention in a price-sensitive market where buffering during marquee matches causes immediate churn. Industry observers should watch if this revamped infrastructure allows Exxen to successfully launch in planned territories like Germany and Greece, following its loss of domestic UEFA rights to state broadcaster TRT through 2027.
Additional Context
The Turkish streaming market is undergoing a major consolidation phase as local entities compete with global giants. Per Episodemag (September 2025), local platform BluTV officially completed its transition into Warner Bros. Discovery’s Max, which subsequently overtook Netflix to claim 28% market share in Turkey. This merger signaled a shift where domestic content libraries are increasingly being absorbed into or technicalized by international ecosystems to maintain competitiveness against established players like Prime Video and Disney+. Simultaneously, the sports broadcasting landscape in Turkey has faced significant rights reshuffling. While Exxen’s growth was fueled by exclusive UEFA Champions League and Europa League rights, those rights transitioned to state broadcaster TRT for the 2024-2027 cycle. Per Sportcal (January 2024), TRT launched its own digital platform, Tabii, to host these matches. This loss of premium sports content necessitates Exxen's pivot toward its original entertainment library and international expansion to diversify revenue after relying heavily on football-driven subscriptions. Acun Medya’s broader strategy also involves deeper integration into the European media market beyond Turkey. According to Todotvnews (October 2024), the group acquired a 50% stake in Germany’s Sport1 Medien AG, providing a physical and technical footprint in Central Europe. The rebuild of Exxen’s application layer via Accedo aligns with these expansion goals, as the company now produces over 5,000 hours of content annually and manages its flagship format, Exatlon, across 15 global territories.
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