FAST Market Poised for Significant Growth, Executives to Convene at Content London
Executives from Banijay Rights, Rakuten TV, Samsung TV Plus, and UKTV will speak at Content London to discuss the growth and opportunities in the Free Ad-Supported Streaming TV (FAST) sector. They will address content strategy, distribution, channel development, monetization, and platform partnerships within the FAST ecosystem, which is projected to reach US$12.2 billion by 2026. The discussions aim to provide insights into how content owners, platforms, and broadcasters are adapting their FAST strategies.
Key Takeaways
- The FAST market is forecast to grow to US$12.2 billion by 2026, with further expansion anticipated to exceed US$18.8 billion by 2030.
- The number of FAST channels increased by nearly 21% in 2025.
- Speakers at Content London will include Shaun Keeble (Banijay Rights), Marcos Milanez (Rakuten TV), Chris Gregory (Samsung TV Plus), and Andrea Amey (UKTV).
- Discussions will cover content strategy, distribution, channel development, monetization, and platform partnerships.
- The sessions will also examine how content owners, platforms, and broadcasters are adjusting FAST strategies for evolving audience behaviors.
Why It Matters
The increasing market valuation and channel proliferation in the FAST sector underscore its rising importance as a monetization and distribution channel in streaming. This growth creates new avenues for content owners and platforms to reach audiences and generate revenue through advertising. Industry stakeholders should monitor the strategies discussed by these key executives for insights into optimizing content acquisition, curation, and platform partnerships to capitalize on FAST's continued global expansion.
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